my little playful world
Hey, I am Sanjana!
Coders Don't Paint 💻
Fun fact: I actually started out in computer science and worked as a front-end developer! But while I was supposed to be coding logic, I found myself obsessed with the layouts instead. Building other people's wireframes made me realize a hard truth: I wanted to be the one actually creating them from scratch.
The Practical Pivot 🧗♀️
I left the development track with zero safety net to focus entirely on visual design. The transition was a massive learning curve filled with early rejections, but it forced me to rapidly build a distinct visual style. I traded predictable tech logic for a blank, creative slate—and I never looked back.
Finding the Flavour 🍒
Instead of trying to mimic a stiff corporate agency, I leaned into what felt real to me: whimsical illustrations, pop colors, and honest storytelling. A mentor once told me to just draw what I felt and polish it later. That advice unlocked everything—turns out, keeping things human is my biggest competitive advantage.
Studio Integration 🤝
Great design doesn't happen in a vacuum. To balance my independent client work and keep my strategic framework razor-sharp, I joined Studio Accordé, a creative collective based out of Utah. Co-creating heavy brand identities and Webflow projects with a global team gives my work an elite, studio-grade backbone.
Living the Plot Twist 🏔️
Today, you’ll find me working from my studio desk, right in the heart of the Alps. Whether I'm freelancing solo or collaborating with the studio team, my goals remain exactly the same: protect the creative energy, make sure the process is incredibly fun, and build work that actually hits the mark.